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Psychology

Young People Have Become Jaded To Emotional Appeals On Screens – And That Is Good

Running a pro-science nonprofit is a poor business model. Especially compared to lawyer groups like Environmental Working Group or rich deniers like Greenpeace.'Your food is safe' is a terrible call to action but 'evil chemical corporations are killing you' gets the money rolling in - even though the former is true and the latter is a paranoid conspiracy theory with no basis in fact.read...

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The Creepy Uncanny Valley Of Targeted Online Marketing

Personalized online ads must work for the same reason advertising must work; it wouldn't be a trillion-dollar industry if it didn't work. Even supplements and organic food are only $140 billion, and those are really popular things that don't work. Advertising is not popular at all but good luck succeeding without it.Yet there are limits for what people accept without being uncomfortable. In...

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Spring Forward Fall Back: We Hate Changing Clocks But Hate One Change Most

In 1918, with Gen Black Jack Pershing off to France to stop the Germans in World War I, the United States instituted Daylight Saving Time. The public were told it was to save energy sources that would be needed for the war but in June America stopped the Germans cold at the Marne, and then pushed them back toward Germany in July, and by November had ended that war.Yet Daylight Saving Time...

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Canadian Epidemiologists Claim Processed Foods Cause Bad Kids

A cohort analysis of preschoolers in Canada has led the authors of the paper to call for bans on so-called "ultraprocessed" foods, charging that it will lead to long-term mental health and well-behaved children.read more

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Scholars Who Got Sold On The Academic Life Feel The Pressure

Professor Peter Mitchell got a Nobel Prize in 1978 for a chemiosmotic hypothesis of how ATP is made. Basically, how mitochondria turn fat, protein, and sugar into energy. Like most science, his breakthrough was built on 70 years of work by people before him, including Professor Fred Crane, who discovered Coenzyme Q, the body's natural antioxidant, in 1957.read...

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Blood Pressure Medication Adherence May Not Be Cost, It May Be Annoyance At Defensive Medicine

High blood pressure is an important risk factor for developing cardiovascular disease and premature death. Medication can reduce those risks so it makes sense that if someone is prescribed an angiotensin receptor blocker like Losartan continue to take it.Yet people don't. A new cohort from Sweden using over 341,000 participants found that fewer than half were on their medication up to three years...

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