web analytics

Neuroscience

Revealed – The First Ad Campaign For Monkeys

In the immortal Richard Donner classic "Scrooged", the following exchange takes place between Frank, the president of the network, and his boss, Preston:Preston: Do you know how many cats there are in this country?Frank: No, ummmm...I don't have...no.Preston: Twenty-seven million. Do you know how many dogs?Frank: ...in America?Preston:  Forty-eight million. We spend four billion on pet food...

read more

A Neuroeconomics Argument For Gender Equality In Finance – Young Men Are Idiots

It's rare that you will find me arguing for gender quotas.   Obviously I am not for discrimination but, at least in science, mandating representation - which is discrimination against the qualified in the interests of sex organs - does not lead to better science, it leads to equality at the expense of excellence.Economics, however, is not science and some mandated equality might help....

read more